THE DROP HEARD ‘ROUND THE GLOBE. 25th
Posted at 11:14 pm May

Official release of the Summer 2009 Collection: “BORN TO RUN.”

(CLICK THE ABOVE PHOTO TO VIEW THE SUMMER 09 LOOKBOOK.)

Finally, we have arrived.  To the self-titled “Annoyed” and “Impatient” followers today I hope that I can make up for the  wait.  After much seemingly uneeded, but unfortunately necessary waiting, drama, and delays the Summer 09 Collection has finally released into the public domain.

The Lookbook for this season came together in absolute epic fashion due to the amazing work of Tone (!).  Thanks to a recommendation from the brother Marty, Tone arrived just in time like a savior from left field to offer his skills behind the camera for the viewing pleasure of you, myself, and anyone else in the omniverse who may come across these photos.

Tone is a rare sort of character in the best way possible.  The kind of person who is so utterly straight forward and honest in his work that the work itself really ceases to be a task and just becomes a natural series of actions that one undergoes not out of necessity, but out of true passion and desire to create an original product.  Tone has taken photographs of everyone from Kid Cudi to Wyclef Jean and every single random New Yorker and upcoming rapper in between.  He is humble  about his work so should you ever find yourself face to face with the man make sure that you shake his hand and let him know job well done. Pleasure to work with you brother.

If you didn’t already click over to the Lookbook and you are still actually reading than I guess I’ll continue to rabmle for a little while longer while I still have a few people’s attention.

It’s always an interesting process as a new season releases.   I’ve personally been staring at these designs for the past three months so as far as the actual items themselves go, I still enjoy them, but after folding 400 t-shirts, I am more than content to see them shipped into all of your capable hands.  The fact remains however, that each collection is a personal extension of myself into the clothing.  That means that every comment, remark, and reaction that I hear about the line resonates on some level with me.

Your guys support makes it all worth while as corny as that may sound it means alot to have a thousand of you check in every day to watch the progress and growth of the brand.  There are a ton of things in store for the future and we are glad  to have you as a part of the family as we grow up as a brand ourselves.

The Corner Store will running as soon as possible. Working on getting it fully operational as we speak.

Stay Safe-Phil.

 
53 Responses to “THE DROP HEARD ‘ROUND THE GLOBE.”
 
Chris Says: 25th May at 11:19 PM

Phil,

You did a great job with all these new pieces. Hopefully I’ll be able to pick up a shirt or two and a cap. Do you have any specific date and/or time that the corner store will be opened?

Good shit,

Chris

 
Happy Ian Says: 25th May at 11:20 PM

Thank god Phil. You are the man…

 
mikec. Says: 25th May at 11:25 PM

this is too dope. cant wait to cop.

 
Happy Ian Says: 25th May at 11:30 PM

Like Chris up above, I was wondering the same thing so I am not stuck in school when this drop and then not able to cop the limited stuff…

 
Tuomo Says: 25th May at 11:31 PM

Congrats from Finland !

 
G.G. Says: 25th May at 11:36 PM

When you want to achieve something great the whole universe conspires to help make that dream possible…thanks a lot Phil, I missed out on the winter line unfortunately but I can’t wait to get a piece of this wholesome goodness you’ve just cooked up.

 
Troy Rey Says: 25th May at 11:45 PM

The beginning of something Epic.

Beautiful.

 
M. De Jesus Says: 25th May at 11:46 PM

Been following Award Tour since the first season, and it’s great to see how everything just keeps improving. Great pieces here, I can see all the work and effort put into it, which is one of the main reasons I love this brand so much. Will be getting plenty from this season. Keep it up, Loch.

 
amadeus Says: 26th May at 12:04 AM

when will the corner store drop? i hope it isnt a confusing and weird release like the winter line, hopefully the corner store doesnt have items seperated and have it not open weeks after the lookbook was dropped

good shit loch

 
dino bonjour Says: 26th May at 12:07 AM

Troy Rey,

The beggining of this Epic was the 1st season man. Lol

I shall make my 1st grab of this collection the OverGrown Hoody. Feeling it a little to much.

Loch always seems to Stand and Deliver even when their is some kind of wait. Satisfaction

Good Shit Loch. Keep it up.

 
Phil (LochNess) Says: 26th May at 12:10 AM

Ian Chris & Amadeus: The Corner Store is being worked on as we speak. If all goes well and according to plan than it would be online tomorrow evening.

The Corner Store will be fully stocked with all of the pieces from the lookbook.

G.C.: Thanks for that man means a lot!

Tu0mo: When I get to Finland you have to be a tour guide man, glad to hear we have family out there.

M. De Jesus: That’s amazing to hear that you have been around since the first season man. That was a very long time ago, glad to hear we have family from back in the day when we had no idea what we are doing. I still really don’t but I’m figuring it out as we go.

Thanks for the support everyone.

 
JKISSI Says: 26th May at 12:18 AM

Straight epicness from the start to end cant wait until online store drops..

 
dino bonjour Says: 26th May at 12:27 AM

Wait, no Crews?

 
Carlito Says: 26th May at 12:29 AM

Woooowwwwww!!!!!!
Each season is better than the last. Mad props to you and the whole Award Tour Fam. I’ve been checking out the site since the Cold Winter collection.(Back when Juice had short hair lol). I’m definitely copping some gear when the corner store opens.

 
annoyed guy. no longer Says: 26th May at 12:32 AM

:-D . Nuff Said Loch

 
burlington Says: 26th May at 12:34 AM

Simply sublime execution on the presentation. Once again Phil, you have set the standard for how to go about a photoshoot and lookbook. I seriously can’t wait for the video now. I’m sure it will be equally epic.

 
wale Says: 26th May at 12:36 AM

haven’t checked the lookbook yet, sure it will be epic, thanks for being an inspiration and thanks for being humble and grateful, best of wishes

 
Phil (LochNess) Says: 26th May at 12:42 AM

Carlito: Glad to hear you’ve been around for that long man. Its all a growing process and we are happy to have all the brethren aboard to watch it take place man.

Wale: Thankyou brother. Best of luck with your future ventures man.

Burlington: Always a pleasure to hear from you man. Means a lot to hear these words from another artist. Best of luck to you also in the future.

Annoyed Guy: I am happy to have settled this problem with you bruv haha.

Josh:Without a doubt man. Huge props for taking part, only the start of bigger and better things.

 
jsnkwok Says: 26th May at 2:59 AM

ah this is pretty legit. good presentation and everything

im a little dissipionted, looks like there is no zip-up overgrown hoodie?

 
Davo Says: 26th May at 4:26 AM

Hey mate, wondering if Highs and Lows (HAL) in perth (australia) will be getting any of the new season? And what pieces? Looks great and is awesome to be able to get them so far away in perth!

 
dayinthelyf Says: 26th May at 6:01 AM

great job man! I’m saying this before peepin the lookbook.

 
Lucas aka Elmo Says: 26th May at 9:06 AM

Yessir! All the waiting was def. worth it. I don’t really know what to cop first. Almost every piece looks very very nice. Big ups my friend.
I def. gonna need the offshore hoody and the logo tee.

Imo your best collection so far. Hopefully “The Award Tour” will stick around for some time.

Cheers from Germany
Lucas

 
Lil Eric Says: 26th May at 9:15 AM

Hey phil it’s dominique’s lil cousin…All I have to say is about time and when I grow up I want to be successful just like you….your line is truly an inspiration to me

Much love and respect Loch

 
ChristianKaws Says: 26th May at 9:35 AM

Without a doubt you are the man of the hour. I’m really feeling alot of these pieces and hopefully I can be the first dude to rock Award Tour out here in Toronto

 
Soulo Says: 26th May at 9:53 AM

Phil this is amazing, simple and clean yet colourful and funky. Good job man.. hopefully ill be able to cop a couple tees this time.

 
Nonshawlaunt88 Says: 26th May at 9:54 AM

That AT logo on the left arm is the truth…great collection fam, so solid

 
Nonshawlaunt88 Says: 26th May at 9:56 AM

And on the right too

 
Alex Says: 26th May at 10:04 AM

The lookbook looks incredible, I really like the feel of it. I was just wondering a probably pretty stupid question but do you ship internationally? I am definitely wanting some of this stuff in England.

 
Micah Says: 26th May at 10:30 AM

Looking good as usual. Big ups!!!

 
Justin Says: 26th May at 10:39 AM

wow looks great. i’ll surely be copping a few pieces.

how do the tees fit? like whats the pit to pit and neck to bottom?

thanks alot

Justin Dusett.

 
ojgilmour Says: 26th May at 10:51 AM

Alex, there is gonna be international shipping my man, i’m relying on it too!

Phil, everything looks amazing man, can’t wait to see the pacakge on my doorstep in a few weeks. Whole line looks awesome man.

 
Chanel Says: 26th May at 11:01 AM

Love the collection, are the girls wearing a size small?

 
Señor Combs Says: 26th May at 11:03 AM

Yo everyting is on point from tees,hoodies & caps, but I’m really the the do or die tee (R.I.P. Radio Raheem)
http://antbed.com/wp-content/uploads/2008/09/dtrt.jpg

 
Alex Says: 26th May at 11:11 AM

Awesome, thanks for letting me know ojglamour. I’ll be buying some stuff for sure!

 
Alex Says: 26th May at 11:12 AM

Glamour? I meant gilmour, I must need glasses.

 
steven Says: 26th May at 11:18 AM

Looks wicked phil. great work on the lookbook and new season.

 
Marlon Dasherman Says: 26th May at 11:31 AM

Stuffs looking real nice there Philipman
Im gonna hit you up through email or aim or some shit

 
ojgilmour Says: 26th May at 11:49 AM

Alex, common misspelling! Can’t wait for the Corner Store to open man, bet it’ll open at like 11pm US time, which is like 4am here haha.

 
ShogunTravis Says: 26th May at 12:11 PM

It just keeps getting better & better. The overgrown design looks really, really good. Im so glad to Award Tour progress throughout the years. I still remember when you said that the whole line was gonna be based off the Midnight Marauders album & criticism you got for having tribe lyrics on your shirts. You proved many doubters wrong. I still wear my white midnight marauders & ludicrously tees with pride. haha

 
Yang Says: 26th May at 1:20 PM

The line looks phenomenal. Just posted up about it right here: http://www.formatmag.com/news/the-award-tour-summer-2009-born-to-run-collection/

By the way, I’m the news editor over at Format, so if you ever need anything just pop me an e-mail!

 
Bowser Says: 26th May at 1:29 PM

PHIL GET THAT CORNER STORE UP!

 
rob Says: 26th May at 1:33 PM

lovin the lookbook, phil

off-topic – what are the boat shoes in the picture on the main page (i believe josh is wearing them)?

(http://theawardtour.com/pics/GLSSplash.jpg)

 
Alex Says: 26th May at 3:01 PM

OJ, I really hope it doesn’t open up at that time in the morning, I’ll be asleep for sure and miss everything!

 
Xavier Says: 26th May at 3:39 PM

Great job on the summer collection!
Def going to get my pockets once they release; AT snapbacks ftw!!!

 
Ashley Says: 26th May at 3:43 PM

This is some really good stuff Phil. I was wondering if you mind me featuring The Award Tour in an upcoming streetwear article I am writing for my blog?

-Ashley

 
Danny Says: 26th May at 4:08 PM

wow, the drop is everything i hoped it would be and more. When is that behind the scenes video coming

 
chichi Says: 26th May at 5:21 PM

First off I have to congradulate you on the amazing summer collection you have just dropped. It looks utterly amazing! The photographer Tone did a stunning job in protraying the life of your collection. It seriously makes me wanna purchase the clothing in a heartbeat. Basically I wanna just tell you that your doing an amazing job, the clothing produces such a classic staple look like RL which makes me think of it as a necessity except with more pop. Just Bravo!

 
Jon Says: 26th May at 6:50 PM

loch, didn’t you have a pocket tee that was gonna drop? Saw that back a couple pages, but didn’t see that in the lookbook.

 
invincible Says: 26th May at 8:54 PM

Nice work, although I enjoy reading your posts maybe more than the clothes They’re always well written and insightful. I don’t know what you study in college but you’d definitely make a great writer/journalist in the future.

 
Jayy Antoine Says: 26th May at 9:04 PM

Excellent job Phil.You did spectacular on the clothing and the shoot along with tone you guy deserve a round of applause i mean i was inspired i cant wait till the store opens.It’s amazing how just by a little effort and determination you can do something big, this really is amazing keep up the good work and i wish all the success.Keep it funky ha

 
sQuincy Says: 27th May at 2:54 PM

the look book is very inviting.. i like the overgrown logo a lot,
and i actually witness the process of it on the blog.
very inspiring my dude..
i must say, i really respect this whole award tour movement.
im a total fan, and will run my mouth about the line.
looking forward to more seasons and any events of guys have.
waiting for that online store.
*2 thumbs up

 
Philippe Says: 29th May at 9:20 AM

I been out for a while, I see the amaszing lookbook. Great job again Sir Lochness.

 
Kailyn Says: 15th July at 8:33 PM

Where can I buy your clothes ? I love them :)


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