The peace sign is a near universally accepted symbol.  Originally designed in the 1960’s for the purpose of nuclear disarmament, the circle intersected by three lines finds its way onto the pocket of one of this season’s Award Tour shirts.  Out of respect for the counter culture icons and hippies who came before us, this design is hand drawn as always.  The butter soft heather t-shirts come in three colors and are accented on each sleeve with individual hits.  These are the softest shirts I’ve printed on in ages and the minimal design with special detailing make it the sort of shirt you can throw on without a second thought as you move for the door.  Juice and Demetri always wanted a Peace t-shirt.  Consider this version one until those guys and I craft a collaboration between the three of us.  Retail: $24

Stay Safe-Phil.

Always hand drawn.  Always hand printed.  The Ivy Mountains long sleeve shirt features vibrant illustration slightly washed away with a custom distressed print splashed boldly across the shoulders.  Two “patch” details rest on the right sleeve while minimal Award Tour branding completes the front of the shirt.  The entire production is printed on a heavy weight Denim heather or Charcoal heather blend perfect for the approaching early Autumn months.  Retail $36USD.

Note to the family: Please trust me when I say that if I was able to release the clothing tonight or tomorrow I most absolutely would.  Sometimes things continue to fall the wrong way and production time lines get pushed back.  I’m not going to release the Lookbook if I don’t have the product to follow it up.  Thanks for your patience as always.

Getting to be that time.

A simple brand. Making simple t-shirts for friends and family.  That’s what it all boils down to.

That’s what I’m currently dealing with at the moment.  I know the majority of you are pretty much fed up with pictures of nature at this point.  I’ll throw some more product stuff up here in the next few days.  As soon as I’m back from my trip the look book is going to be shot. That would be this weekend.  So exciting times for those that care about those things.  Read that again if you missed it the first time around, we’re shooting the Lookbook this weekend just for those at home who have been patiently waiting.  For now I’m going to enjoy the side of the mountain.  Hopefully you can appreciate the view as well.  Wait until you see the quarry and waterfall imagery.  Ridiculous.

Stay Safe-Phil.

I’m up in Maine at the moment, enjoying a week being connected to absolutely nothing.  I’ve got to take a drive and hold my laptop at a precise angle just to get an internet connection but I felt like it would be worth it to throw at least a little something your way.  More to come.